Exploring Social Media in PR wins Best Webcast Award.
Exploring Social Media in PR is a webcast created by the PR agency Perspectives to show the value of social media in the PR industry.
Last night it recieved the award in the newly created category ‘Best Webcast’. The PR Industry Awards created this new award especially to highlight the importance of social media and its emerging status and impact within the industry.
- The webcast is a 9 minute guide to the uses and potential of social media within the PR industry.
- It explains what social media is; its culture; advantages; and how the PR proffesionals should be using it.
- It explains the emerging roles of social media sites such as twitter, Facebook, You Tube, video sharing sites such as vimeo etc.
- It explains that in order for brands to survive in the ever growing market place - social media is not an option but rather a necessity.
- The webcast has received much attention due to its simplistic and straight forward approach in explaining the social media revolution.
- The webcast is a fantastic tool for all PR professionals and their agencies in gaining expertise in social media.
- All aspects of social media are discussed, it gives a concise overview of the culture surrounding social media, the positives, the negatives and its uses in PR.
- Public relations practioners are sure to find this webcast an invaluable tool in their day to day job as social media is fast becoming the new way to communicate.
Quotes:
Nisha Pawar the creator of the webcast said at the award show “I am delighted that the webcast has recieved such good feedback. Social media is fast becoming an essential communication tool in the field of PR. Soon enough all practitioners will have to learn how to use it to their benefit. The webcast explains this in detail - so all PR professionals should take the opportunity to look at it.”
Alana Craigen the founder of Perspectives said “Nisha has done a great job in putting together the webcast. We as an agency use social media in almost all our campaigns. It is the best available method of connecting with the right audience and finding out what they want. The webcast explains how to create, connect and build relationships with the target audience - a crucial element in all aspects of PR”
Press Contact:
Nisha Pawar
Phone: 0208 635 4433
Mobile: 079 565 4032
Email: Nish25@hotmail.com
Perspectives:
25 Regents Square
London W1 2CA
Phone: 0208 427 2717
Fax 0208 427 2717
Interview Request:
Alana Craigen
Phone: 0208 564 3377
Mobile: 079 653 5764
Boiler Plate:
- The ceremony took place at the Royal Albert Hall on the 4rth March 2010.
- The ‘Best Webcast Award’ is a brand new category added to the Public Relations Industry Awards.
- The webcast is available to view at: http;//prpersepctives.tumblr.com
- It was created by Nisha Pawar, aged 23, who is the social media strategist at Perspective PR Agency, her blog is available at: http://prperspectives.tumblr.com
- Social Media is fast becoming the best way to reach and create an audience.
- Social media networking sites have grown considerably over the past couple of years.
- Facebook has over 150 million active users alone.
- You tube receives over 1 billion views a day.
- Twitter has over 1 million users in 2009
