May 2010
1 post
4 tags
Why I Would Make A Great Employee
Why i would make a great employee
View more presentations from originalnutter.>
March 2010
11 posts
13 tags
Max Clifford - PR Idol?
Max Clifford is probably one of the first faces that spring to mind when you think of public relations. He is often referred to as a PR Guru and seems to be an incredibly influential figure in the public relations industry.
Max Clifford’s success, reputation and constant media coverage ensures that he stays at the forefronts of people’s minds when they think of public relations; whether this is a...
8 tags
In limbo with your Lingo?
Can of Ginger?? ‘In limbo with your Lingo?’ is an example of viral campaign that incorporates various aspects of Social Media. The video was produced for the public sector as part of my Master in Communications at University of Westminster. It aims to raise awareness amongst ethnic minoritiy communities new to the Dundee area about the Langauge and Translation services which are...
18 tags
The Power of the NGO
It seems that the role of the NGO is becoming increasingly important in the PR industry. The world is now beginning to consider and worry about the bigger picture i.e. the state of the planet rather than just ourselves and our businesses. As this trend persists, NGO’s are certainly picking up their pace in firmly establishing themselves as an important force in Public Relations.
NGOs now play a...
19 tags
Internal Communications - Getronics Case study
Internal communications has many names. As well as internal communications, it is often referred to as; staff communications; employee relations; industrial relations (this is an old fashioned term) and more recently it has been called change management.
Internal communications is all the communication that an organisation undertakes with its closest stakeholders, usually employees. This can take...
26 tags
Political PR-The New Way of Communicating
The 2008 U.S. presidential election was unprecedented in many ways, one of which was the wave of support from younger Americans who had suddenly become aware of and stood up and took notice of their political landscape – Arthur L. Jue et al, Social Media at Work, p2.
This emergence of passion, commitment and enthusiasm to vote, was something America had never seen before from their younger...
12 tags
Poltical PR - A BNP case study
“Political PR has undermined public trust in politicians and is the single biggest threat to our democratic health” – this was the motion of the debate in today’s class. I was quite surprised to discover that most of the class were opposed to the motion. I was in the minority today. I feel that trust in politicians has been undermined and PR has taken a significant role in doing so.
I say this,...
6 tags
Social Media Revolution
Social Media a fad or here to stay?
This is an interesting video I found on YouTube today. It is well made and and makes an impact through using only text and images. I found myself drawn into the video and it really captured my attention. It is an example of how powerful New Media and its dissemination the internet (1.5million views) since June 2009).
9 tags
THE NEW DORK - Entrepreneur State of Mind (Jay-Z...
Social Media Dorks Anthem
Social Media dorks get an anthem from Grasshopper.com! As virals go this is sure to create an online buzz!!
Jay and Alicia keys spoof! Love it!!
7 tags
Feminisation of PR - Will Women ever reach the...
The public relations industry is often considered one that is ‘pink’ of ‘fluffy’, so why is that women are still not calling the shots at the most senior levels of the profession?
“In the 1990s Professors Larissa Grunig, Elizabeth Toth and Linda Childers Hon followed up the ’ roles research’ conducted by Professors Glen Broom and David Dozier which showed...
5 tags
Feminsation of PR - The face of PR is female
The face of public relations is overwhelmingly female.
The public relations industry values communication and organisational skills which are characteristics that are traditionally associated with women. It is not surprising then that the industry is predominantly female and that more and more women are undergoing further education to enhance their career prospects.
It seems that women...
30 tags
Exploring Social Media in PR wins Best Webcast... →
Exploring Social Media in PR wins Best Webcast Award.
Exploring Social Media in PR by Perspectives wins the Best Webcast award at the PR Industry Awards Ceremony.
Exploring Social Media in PR is a webcast created by the PR agency Perspectives to show the value of social media in the PR industry.
Last night it recieved the award in the newly created category ‘Best Webcast’. The PR...
February 2010
11 posts
23 tags
Ethics - Does the rise of the PR degree create...
Jacquie L’Etang explains, “Business ethics is the study of moral issues in organizational life. Initially it started as an investigation of the role of corporations in society and then widened to the public rather than the private sector. Early work focused on fundamental principles of justice and fairness and the role of private enterprise. It thus engaged with debates about ethics of capitalism...
14 tags
Can PR ever be ethical? - Code of Conduct
Public Relations, for a long time has been considered amongst critics as an industry which lacks ethics, built upon manipulation, persuasion and spin. “Current research supports a historical trend of associating public relations with all things unethical-lying, spin-doctoring, and even espionage.”[1] Ethics or the perceived lack of ethics, is a continuing and controversial issue within the...
24 tags
WatchExploring Social Media in PR. Check out my webcast on vimeo. Please leave comments and suggestions…..I need hits!!!
18 tags
WatchExploring Social Media in PR
30 tags
6 tags
Crisis Management - How to deal with a crisis.
Effective crisis management is crucial when you are facing a PR nightmare. How you deal with a crisis can really impact on how your company or business will be viewed by the public. Its all about making the best out of a situation, in some cases coming out of the crisis in a better position that you were previously (this is the dream scenario however).
I guess in the wake of a crisis, PR...
10 tags
Corporate Social Responsibility - The greater good...
“Corporate social responsibility has been on the business agenda for the last 30 years. Its antecedents in the UK were the Quakers and other social reformers, who recast the business role and social expectations of business by establishing practices that were designed to improve the communities within which they were situated during industrizaltion.” - Jacquie L’Etang, Public Relations Concepts,...
8 tags
Corporate Social Responsibility (CSR)
Corporate and Social are not usually two words that you would naturally pair together. The word ‘corporate’ throws up images and thoughts of money making, profit, shrewd, out for themselves, only thinking about the big bucks, will trample on whoever it takes to meet our needs, the little man is nothing. The opposite of responsible.
Is this really the case however? Are corporations...
10 tags
Global PR
This week, the topic for discussion was global PR. Many interesting issues were raised, which culminated in the debate - ‘Good PR is always context and culture specific. The idea of a global PR is anathema’ This motion was not passed.
The debate got me thinking…
As the world seems to get smaller and smaller everyday with the advent of the internet and what seems like the...
24 tags
Social Media
“The term social media typically refers to the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships. This may sound like the ‘same old thing’ but its the advance in technology and the changing behavioural norms that have brought a whole new meaning to these...
11 tags
New Media Revolution
Many would argue that the traditional methods of public relations are fast becoming out-dated with the new media revolution.
The internet holds a wealth of possibilities when it comes to public relations, some of which PR professionals are not too keen on. The idea of control is one that is always at the forefront of a PR practitioners mind. New media can be viewed as the opposite of control -...
January 2010
2 posts
12 tags
War Spin 2
All is fair in love and war…well this certainly seems to be the case.
The Americans certainly proved this point with the Jessica Lynch rescue. The footage shot by the American army themselves shows the rescue of their soldier Jessica Lynch from the Iraqis.
BBC video - Bush and Blair firing blanks?
The world watched on in baited breath when the news of the kidnap of Jessica Lynch was...
10 tags
War Spin
Well, what can I say? The video we (Masters PR class at the University of Westminster) saw on Wednesday 20th January 2010 certainly kicked the term off in an interesting and shocking manner.
I was always aware of the issue of spin when it came to our modern day wars, however I was completely unaware to the extent. The BBC programme ‘Correspondent’ certainly was an eye-opener. The...